Why Focus on Wine?
Wine is universally cherished across all age groups today, particularly among senior users who value its connection to relaxation, tradition, and socializing. This made redesigning the Vivino mobile app a perfect opportunity to focus on enhancing the user experience for this demographic, ensuring a more accessible and enjoyable experience for senior users.
Why Senior Users?
With an aging population increasingly relying on digital products, improving UX accessibility for senior users has become more important than ever. By enhancing accessibility, we can ensure that older users can easily navigate and interact with technology, promoting inclusivity and preventing digital exclusion. This also allows businesses to connect with a wider audience, fostering loyalty and satisfaction.
Project Insights
This project was informed by extensive research, including the Web Content Accessibility Guidelines (WCAG), Apple's Human Interface Guidelines (HIG), and Google's Material Design, and a variety of academic papers. I learned just how much attention to detail is needed to create a truly comfortable user experience. The process of studying the unique characteristics of senior users was incredibly rewarding and provided valuable insights into designing for diverse audiences.
