Client Requests
• Requested a banner design focused on food photography to visually highlight menu items
• Sought a casual luxury brand identity — modern, stylish, yet approachable
• Preferred light typography (no bold or heavy fonts)
Brand Overview
CLASSY
La Migliore Pizza offers a luxurious dining experience with fresh, organic ingredients
that deliver a special moment to every customer. The brand emphasizes a minimalist yet
elegant design that visually reinforces its premium appeal. A refined charcoal color
palette highlights a modern, sophisticated identity, while high-quality food photography
focuses on the freshness of the ingredients and the care put into each dish.
La Migliore Pizza offers a luxurious dining experience with fresh, organic ingredients
that deliver a special moment to every customer. The brand emphasizes a minimalist yet
elegant design that visually reinforces its premium appeal. A refined charcoal color
palette highlights a modern, sophisticated identity, while high-quality food photography
focuses on the freshness of the ingredients and the care put into each dish.
CONNECTED
La Migliore Pizza builds trust through meaningful connections with its customers. It
fosters a sense of warmth by promoting experiences centered around sharing a pizza with
family and friends. The brand offers promotions such as BOGO deals to encourage this
communal experience and naturally integrates into customers' healthy lifestyles through
its menu. A vibrant, casual script font adds a friendly, approachable tone, visually
reflecting the joy of sharing a pizza.
La Migliore Pizza builds trust through meaningful connections with its customers. It
fosters a sense of warmth by promoting experiences centered around sharing a pizza with
family and friends. The brand offers promotions such as BOGO deals to encourage this
communal experience and naturally integrates into customers' healthy lifestyles through
its menu. A vibrant, casual script font adds a friendly, approachable tone, visually
reflecting the joy of sharing a pizza.
BOGO Promotion
This banner design features a visually striking BOGO promotion, centered around appetizing food photography. The refined charcoal gray background allows the vibrant food images to stand out, reinforcing the brand’s luxurious atmosphere. At the top of the banner, the BOGO promotion is prominently displayed to capture the attention of passersby, with typography that is casual yet inviting, creating a welcoming mood to encourage customer engagement.
Roll-Up Banner Design
The corners of the banner are left empty to account for the punching process, ensuring that no important design elements are hidden. Additionally, the brand name and slogan, “WHERE HEALTH MEETS FLAVOR,” are placed above the very bottom, with deliberate negative space between the text and the edge. This strategic placement ensures the text remains visible and doesn’t go unnoticed, as the vertical nature of the banner could otherwise cause viewers to miss the lower section.
